The geometric fonts experienced renewed popularity in the 1970s, when well-known designs such as ITC Avant Garde Gothic by Herb Lubalin or ITC Kabel by Victor Caruso appeared. In the 1980s, Adrian Frutiger’s Avenir refined and advanced Futura. Bayer’s designs are considered a precursor to the very popular ITC Bauhaus by Edward Benguiat and Victor Caruso, published in the 1970s. Futura quickly became one of the most successful fonts of the last hundred years. In the decades that followed, both fonts served as inspiration for countless other geometric typefaces. There were notable fonts, however, including the Universal font by Herbert Bayer and Futura by Paul Renner. Dada and constructivist approaches, when applied to typeface design, led in some cases to almost illegible geometric alphabets. The Bauhaus movement not only experimented with architecture, design, art and language, but also with typography. Geometric fonts first gained popularity in the 1920s with the so-called “elemental typography”, which was very similar to the ideas of the Bauhaus movement. As a result, the structure of these fonts, based on formal and optical repetition, lends them a very structured character, generally speaking. In geometric fonts, basic geometric shapes like a circle, square or triangle play a major role in the design of the typeface. The history and applications of geometric fonts

Typeface definition